The best bank advertising and marketing campaigns from across the U.S. were recognized in Denver
on September 15, 2008 at the American Bankers Association’s 2008 Financial Marketing Awards ceremony.
Established in 1972, the ABA Financial Marketing Awards bestow recognition to bank marketing
professionals and their agencies for creative excellence based on bank asset size.
2008 Financial Marketing Award Winners:
Financial Marketing Excellence Award
- Adcom (Key Bank) – More than $5 billion
Financial Marketing Excellence Award (Runner Up)
- Grillo Group (Hyde Park Bank) -- Under $500 million
Marketers' Choice Award
- SpiritBank -- $1 billion - $5 billion
Spotlight Award
- Creature (Umpqua Bank) – More than $5 billion
Annual Report (First Place)
- Commonwealth National Bank – Under $500 million
- River City Bank -- $500 million - $1 billion
- The Palmetto Bank -- $1 billion - $5 billion
- Private Bancorp, Inc. – More than $5 billion
Annual Report (Runners Up)
- Beacon Bank – Under $500 million
- Bank Iowa -- $500 million - $1 billion
- First Interstate Bank -- $1 billion - $5 billion
- Adcom Communications – More than $5 billion
Brand Campaign (First Place)
- Financial Marketing Solutions (Ohio Valley) – Under $500 million
- KIDD Group (Darby Bank) -- $500 million - $1 billion
- Eric Mower and Associates (Community Bank) -- $1 billion - $5 billion
- Adcom (Key Bank) – More than $5 billion
Brand Campaign (Runners Up)
- Financial Marketing Solutions (Progress Bank) – Under $5 million
- Hampden Bank -- $500 million - $1 billion
- First Interstate Bank -- $1 billion - $5 billion
- Creature for Umpqua Bank -- More than $5 billion
Community Service (First Place)
- Financial Marketing Solutions (Ohio Valley) – Under $500 million
- Knupp and Watson (Park Bank) -- $500 million - $1 billion
- Woodruff Sweitzer (Boone County National Bank) -- $1 billion - $5 billion
- Arvest Bank – More than $5 billion
Community Service (Runners Up)
- Magyar Bank – Under $5 million
- Liberty Bank -- $500 million - $1 billion
- Monroe Bank and Trust -- $1 billion - $5 billion
- SBC Advertising for Huntington National Bank – More than $5 billion
Customer Acquisition Marketing (First Place)
- Seaside National Bank – Under $500 million
- First Independent -- $500 million - $1 billion
- Eric Mower and Associates (Community Bank) -- $1 billion - $5 billion
- ING Direct – More than $5 billion
Customer Acquisition Marketing (Runners Up)
- Laird Christianson Advertising for American Savings Bank – Under $5 million
- Pannos Marketing for Naugatuck Savings Bank -- $500 million - $1 billion
- Bank Midwest -- $1 - $5 billion
- Bank of America (DC) – More than $5 billion
Customer Retention Marketing (First Place)
- Grillo Group (Hyde Park Bank) – Under $500 million
- Peoples State Bank -- $500 million - $1 billion
- Brand Partners (M&T Bank) -- More than $5 billion
- RBC Bank – More than $5 billion
Customer Retention Marketing (Runners Up)
- Community Bank Texas – Under $500 million
- Laconia Savings Bank -- $500 million - $1 billion
- Mills Marketing for Castle Bank -- $1 billion - $5 billion
- Epsilon for Key Bank – More than $5 billion
Diversity (First Place)
- American State Bank -- $1 billion - $5 billion
Financial Education (First Place)
- Pioneer Services (A Division of MidCountry Bank) – Under $500 million
- Bank of Guam -- $500 million - $1 billion
- Wells Fargo – More than $5 billion
Financial Education (Runners Up)
- Bank Tennessee – Under $500 million
- Bank of Guam -- $500 million - $1 billion
- First Midwest Bank – More than $5 billion
Humor (First Place)
- McDougall and Duvall (NewportFed) – Under $500 million
- Alpine Bank -- $500 million - $1 billion
- First Interstate Bank -- $1 billion - $5 billion
Humor (Runners Up)
- Laird Christianson Advertising for American Savings Bank – Under $500 million
- Foundry for Indiana Bank and Trust -- $500 million - $1 billion
- Union Bank -- $1 billion - $5 billion
Inspiration (First Place)
- Marketing Solutions (Ohio Valley) – Under $500 million
- Bank of Guam -- $500 million - $1 billion
- Farmers and Merchants Bank -- $1 billion - $5 billion
- ING Direct – More than $5 billion
Inspiration (Runners Up)
- Frederick Swanston for First Bank -- $1 billion - $5 billion
- Commerce Bank – More than $5 billion
Internal Branding (First Place)
- BLF Marketing (The Peoples Bank) – Under $500 million
- Bank of Guam -- $500 million - $1 billion
- Farmers and Merchants Bank -- $1 billion - $5 billion
Internal Branding (Runners Up)
- Financial Marketing Solutions for Farmers State Bank – Under $500 million
- VIST Financial -- $1 billion - $5 billion
© ABA 2008